December 8, 2009 | In: credit card

The Four Truths of Network Marketing

The Four Truths of Network Marketing

Master these four fundamental steps to network marketing and be all but guaranteed both incredible wealth and great success. Fail to understand the importance of but one, and condemn your business to flounder and ultimately follow the path of so many eager, yet unprepared network marketing hopefuls.

You may be thinking at this point, only four secrets to making millions and millions of dollars? Let’s hear it then. Actually, there is really only one. Time and time again, success story after success story; all have this one truth in common. So, this particular gem I’ll save for last.

If network marketing is all about networking and of course marketing, why do so many network marketers continue to struggle to realize the infinite networking and lead generating potential of the internet? Simply put, it’s being done all wrong. How’s that?

Network marketing (also known as “Multi-Level-Marketing” or MLM) depends most heavily on…

– recruiting / lead generation / relationship-building

– sales conversion

– ongoing consumption

– replicating yourself through down line motivation and training

If your network marketing business fails to recognize the importance and any one of these fundamental elements then quite simply, you won’t have much of a business at all.

Everything starts with recruiting and lead generation. No leads means no sales. No sales means no down line. No down line means… I’m sure you get the idea here. The entire process is built upon the foundation of recruiting and relationship-building with the express intent of maximizing product consumption and the success of your down line. Your bottom line is this. If you can’t replicate your success within your down line you ultimately fail to realize the true income generating potential of network marketing.

That being said, I’ll take this opportunity to summarize my own cautionary tale for those who are new to network marketing or who are just now thinking of taking the plunge. For those who have been around the block a time or two please bear with me. Much of my story may undoubtedly sound very much like your own.

When I first made the decision to start my network marketing business, I believed that with a great product and an effective marketing system, enough hard work would guarantee me success. I had the right attitude, but the wrong impression of what made this business tick. I expected to have a great deal to learn and I was eager to do so. I attended trainings, bought books, studied sales copy, purchased leads, ran ad campaigns, the whole routine.

I managed to generate a fair number of leads, and only a few conversions. For me that was fine. I assumed that if x amount of traffic equaled y amount of conversions, all I needed to do was… You guessed it, drive more traffic. So, here I am grinding like a mad man at driving traffic, and losing all but my shirt in the process. That’s when it dawned on me. Sure things are a bit slow going, but if my real return on my investment comes with creating a successful down line… How many members of my down line can I honestly say would be willing to put in this much time, effort, and yes money, for the same results. Not a single one…

I’ll say this once more just to be absolutely clear. If you can’t easily and effectively replicate a reasonable measure of success in your network marketing down line, then you are in effect spinning your wheels without going much of anywhere. If you assume that replicated content and replicated sites are the same thing as replicated success, you may want to think again.

Think of your business like a car and the content you provide your potential prospects as the wheels. If you expect to move your business you need the content you provide about your business to stand out. You need wheels that give your business traction. That traction comes in the form of having a unique voice and providing your prospects unique content about your business.

Well that about says it… Once you do your pre-selling and your marketing to generate your leads make sure you can provide good quality content to convert those leads into sales. Create an effective method to transfer some form of ownership to your down line so that they can achieve their own unique voice and replicate your success for themselves.

Oh and as for my million dollar secret… So, what is the secret that creates truly successful businesses, not to mention truly wealthy people? Here it is…

Do what you love… If you can find a way to turn your passion, your interest, even your favorite hobby into your business, then you will be in a much better position to achieve true success. Turning an opportunity to make money into something you love is infinitely more difficult that turning something you love into an opportunity to make money.

If this information helps even one person out there find a bit of the success that we all seem to be searching for, then I’d say that this article has served it’s purpose very well. For any questions or further information, feel free to contact me.

Question about marketting


Why do you think WWE is having such a hard time marketting John Cena to an older male crowd?
This is a serious question, so give me a serious answer

Why are entrepreneurs still struggling to realize the near infinite business potential of the web?
http://www.better-online-business-opportunity.com/Ab

9 Responses to The Four Truths of Network Marketing

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Dhanesh P

December 8th, 2009 at 8:44 am

hi, i'm bron….i'm a internet marketing executive working for an australian company since 5 years.
if at all u have a website for ur computer training institution,by internet marketing strategies we can enhance your website rank in the search engines like google,yahoo and msn.i mean we can promote the search results of your website.it can help your website to be in the top rankings in the search engines and improve the number of visitors to visit your website.so that you can have many leads.

for more information:
http://www.trafficassistants.com/
http://www.oms3.com/homepage.html
http://www.trafficassistants.com/hire_a_traffic_assistant.html

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universe

December 8th, 2009 at 10:16 am

It is not a good combination. The skills and talents required are entirely different.I can not see many successful technical person in advt. mktg.or media.

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sharon

December 8th, 2009 at 10:49 am

If you are not interested in MBA then go for a diploma in Maketing.
Try to find that in your city,which colleges provide such diploma's and other information like fees,duration etc.

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rr

December 9th, 2009 at 7:52 am

You have to be a good speaker, salesperson, and work hard.

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emi

December 9th, 2009 at 8:23 am

Just learn japanese, german or chinese and you will be fine.

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Peter V

December 9th, 2009 at 11:12 pm

There are many good network marketing companies with great compensation plans. All will claim to be the best, yet the best one is the one that suits your interests. One may good for you and not good for another or vise versa. The key to success is enjoying what you do and building upon that. I am involved in the network marketing industry. I enjoy it. I enjoy being a solution to problems. That is where I choose to position myself. I also position my self in the health and wellness aspect. There are a lot of people who are looking for ways to improve their health. There are many who do not have good things to say about the network marketing industry. This is because of the statistics of failure and those who are out there hassling friends and family to join there bizz opp. If you don't find interest in what you do, how can you succeed? You also need to learn about your target market. I am not talking about warm market. Target marketing is positioning yourself in front of those looking for what you have to offer. I have been involved with programs that help you to know more about being a successful marketer. I suggest that you educate yourself as much as possible before going in blind. I would be happy to answer any questions you may have. I hope that this helps.
BEST WISHES!

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Vithoba H

December 10th, 2009 at 1:02 pm

Usually, Incentive is a deffer ed payment of productive calls made by Marketing Executives, depending on quantum of Business booked by an Executive from the margin. You may give any thing between 10 to 15 % of your margin as an incentive to each Executive for additional Business i.e., beyond Target. Target too has to be fixed scientifically.

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Misanthropic

December 11th, 2009 at 9:13 am

probably because his marketing strength is the younger wrestling fans. and since he is so over with them, why even bother to convert older male fans? the old saying is 'go with what brung you to the dance' and the younger fans definitely brought cena to the dance. screw em anyway he sux!

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sh1zzared

December 11th, 2009 at 12:25 pm

Rather than a stunt, maybe go for effective.

Use direct mail.

You have an advantage here in that people respond to "food offers" more than any other kind of direct mail.

Most managers mistakingly believe that they lose money whenever they give discounts…..bzzzzt! wrong.

By getting people to respond to your insane direct mail offer, you will increase your revenue by creating sales from those customers in a time frame that would not have happened naturally.

In other words, you are getting that guy who, on his own accord comes in say, once a month, or you might see him every two months for like three days that week, to come through your doors twice a month. You are increasing the frequency of purchases.

If you send out a worthwhile offer, they will respond….over and over…and over.

If you have a lame offer….ya..they won't budge.

ask your customers what it would take…get some feedback….then create a nice professional looking piece or two….send them out….get feedback….tweek the thing, till it produces results consistently.

This is how smart companies use direct mail. ….you know…the ones who use it year after year….thwy do it because they've learned how to make it work for them.

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