Quantum Business Media

Direct mail advertising and catalog mailing are two initiatives that could definitely benefit any business in Miami FL.

Direct mail advertising is much better than more expensive mass media campaigns that are blindly sent out to a wide unclassified audience. With direct mail advertising, your advertising and marketing efforts and costs are specifically targeted to carefully identified market segments, down to individuals who meet your company’s required criteria for certain products and services. This makes for a more cost effective advertising and marketing campaign that could result in more sales in Miami FL.

Catalog mailing is one of the best examples of direct mail advertising that you can do in Miami FL. In fact, it has been proven by research that every year, up to 167 million people in the United States make their purchases from catalogs they receive in the mail. Each person has been found to be making an average of 11 orders in a year. Summed up, that makes $1.8 billion worth of sales from catalog mailing every year. If the purchases of businesses are included, the amount goes up to $150 billion worth of sales from catalog mailing every year.

When your target consumer receives your catalog mailing, it becomes a convenient reference material helping them decide on what to buy. Studies show that with the printed catalog in hand, the consumer is more than twice as likely to buy one of your products online. Statistics show that majority of online sales come from consumers who based their purchases from a catalog received by mail. Such consumers are more valuable than others because they have also been shown to spend an average of 16% more than others. They also often become repeat buyers who make frequent purchases, increasing sales by 15% more on the average.

Aside from encouraging consumers to buy your products or services online, catalog mailing can also give them the option of placing their orders through the phone or through regular mail. When done in the same area as the company’s physical store or office, the catalog can also send you additional walk in shoppers who may be curious to check out your products in person.

Direct mail advertising and catalog mailing is an effective way of introducing your company’s products and services to your prospects in order to establish brand recognition and recall. You can use them for your current customers, too, giving them information about your other products, aside from the ones they are already using. Furthermore, your direct mail advertising and catalog mailing campaign can be used to strengthen your relationship with your clients by being a venue for their feedback and for a continuing dialogue between you. You can also use the mailing campaign to reward them with discount coupons and freebies.

One of the advantages of direct mail advertising and catalog mailing is that both can be adjusted depending on the size of your firm’s budget. You can make it as small or as large as you need or want. You can even intentionally launch a mini campaign first in Miami FL for the purpose of testing, tracking and measuring responses. Results can then be used to make the subsequent larger campaign more efficient and effective, ensuring higher revenue per cost.

To assist you with your direct mail advertising and catalog mailing efforts, postal services are sometimes not enough especially when you will be handling bulk mail. Find a professional mail house that offers business mailing services. Make sure that they offer fulfillment services such as presort services. With this simple step, your business is on its way to success in Miami FL.

Question about business

What business minor should I get in addition to human resource management?
As a psych major I am well aware that my major is useless on its own so I am going to get some background in business by majoring in human resource management. My college also offers seven other business minors, accounting, business administration, economics, international business, management, management information systems, marketing, and personal financial planning. Which of these would be beneficial along with my HRM minor?

Rapid Mail & Computer Services Inc
John Borrero
830 W 19 St
Miami, FL 33010
Phone: (305) 882-0482
Fax: (305) 882-9051
Email: john@rapidmail.us
Website: www.rapidmail.us

What Do You Think A Business Card Is For?

The use of business cards, or calling cards as they were more popularly known, is still widely prevalent today, even in this age of electronic communications. Technologies of instant communications such as Bluetooth and infrared connectivity are easier and much handier ways of sending and receiving data and information, including those contained in a business card. Yet people —and particularly businessmen— still carry around small stacks of business cards, giving them away at every chance they get and at the slightest provocation. Don’t ever tell a businessman you’ll call and he will give you his card, faster than you can say “Jack Robinson”, whoever he is, regardless of whether he has given you one earlier.

This only proves business cards still play a vital role in business or even everyday life, because even those not in business, such as students, have calling cards in their names. Why so? A number of reasons have been advanced as to the business card’s functions, and they range from as a source of personal pride to a business tool.

The functions of a business card

As a business advertising tool. A business card will normally contain the owner’s name, form or list of business or service rendered, phone or contact number/s, and some sort of catchphrase or slogan for the business. In this way the holder will immediately see in the card if the card owner is the appropriate solution to his immediate needs. So actually the card acts as a kind of ‘sleeper’ or inactive advertising for the owner, accessed when needed.

As a social link. Many people accept other people’s business cards and promptly forget both the card and the person right afterwards. Then the card is remembered when the holder needs to contact the card owner socially, and so the card is dredged up from the dustbin of ‘where-did-I-place-it’ questions. Or, you may not care what the guy sells, but he is so hunky…

As a travelling reference. If you know a friend who requires his boat engine serviced and you bump into someone who does that, you may wish to request his card to pass to your friend, who might later pass it on to another with similar needs. Without the card, neither potential customer will remember the boat engine service provider when the service is required. With it, the card owner may well capture a whole boating association.

As a personal affectation. It is simply classy to give away business cards, even if the owner has no business. It gives the owner a feeling of ‘superiority’ -for lack of a more appropriate term-over others. It is also a lot easier to just hand a receptionist, say, your business card instead of explaining who you are.

So, the card

Different people have different uses for a business card and if you think one reason is enough, then you’re wrong. A business card does all of the above, and often, more.

Question about business

What business minor should I get in addition to human resource management?
As a psych major I am well aware that my major is useless on its own so I am going to get some background in business by majoring in human resource management. My college also offers seven other business minors, accounting, business administration, economics, international business, management, management information systems, marketing, and personal financial planning. Which of these would be beneficial along with my HRM minor?

Floyd is a small business owner. He creates his own impressive business cards with an Online Design System at www.printbusinesscards.com