December 22, 2009 | In: credit card
Learn About Direct Marketing
To really learn about direct marketing and how you can use it to better your business you should first understand what direct marketing is.
According to Wikipedia, direct marketing is defined as “a sub discipline of marketing focused to driving purchases that can be attributed to a specific call to action”. This marketing discipline can include and medium that allows you to communicate directly with customers. Some examples of direct marketing include, direct mail, email, newspaper, radio, television, and of course the internet.
The main focus of any direct marketing strategy is to increase the number of customers that respond to your marketing campaign or “response rate” while also trying to decrease the cost of advertising. Increasing customer response to your advertising will accomplish two very important things. One, increase the number of sales leads generated by advertising, and two, further establish business name recognition.
The ability to properly communicate with your business’s target audience is an extremely important factor in your overall business success. As you learn about direct marketing; keep in mind that persistence really does pay.
One of the most important aspects of designing a successful direct marketing campaign is in targeting your audience. Developing a marketing campaign that speaks directly to your potential customer’s wants and needs will mean the difference between creating quality sales leads for your business and utter frustration at a lack of customer responsiveness.
Several important questions to answer when developing any direct marketing campaign are:
* Who..? Who are you targeting with your particular business message? Who are the people who would be most interested in hearing what you have to say?
* Why..? Do you just want people to review a few helpful products..or do you want them to retain your services?
* What…? What specific benefits are you offering through your message?
* When…? Are you looking for a more immediate response from your reader…or are you providing food for thought and building your relationship?
* Last but not least…How? How do you intend to present and distribute your message to your potential customers?
Your study of direct marketing will be an on going process. It’s important to understand what works for you and your business, what doesn’t, and why that is. The key to success will be in continuing to try different strategies and techniques in order to perfect a particular combination of things that work well for you.
Question about marketting
Hi, m a commerce graduate and want to do my carreer in marketting. what should i go for MBA or something else?
I am more interested in marketting and networking. I also have a good experience in it. what should i go for other than MBA?
Why are entrepreneurs still struggling to realize the near infinite business potential of the web? http://www.better-online-business-opportunity.com/Ab
18 Responses to Learn About Direct Marketing
kurtiz_j
December 22nd, 2009 at 8:47 am
Here are some great books for you,
Unlimited Selling Power by Donald Moine
Anything by Dan Kennedy
Anything by Jay Abraham
Four Hour Work Week by Tim Ferriss
Best of luck to you
manofsteelx20
December 22nd, 2009 at 8:48 am
I think investopedia is a great place to start, they offer a dictionary of terms as well as a variety of basic tutorials.
Jay Q
December 22nd, 2009 at 9:56 am
When you say sales strategies it sounds like you're not looking for strategies to close sales but more so are looking for marketing strategies.
If I read what you're saying right, And I think I am, If you're looking for marketing strategies, here is what I use:
-Classifieds
- http://www.Craigslist.org
- http://www.Backpage.com
- http://www.Kijiji.com
- http://www.Kudzu.com
- http://www.Olx.com
- http://www.Classifieds.yahoo.com
- http://www.UsFreeAds.com
-www.webclassifieds.us
-www.ozfreeonline.com
-Telemarketing
-Website:
– -Search engine optimization
– -Yahoo! or Google Local Listings
– -MSN AdCenter
-Direct mail
-Google AdWords
-Business cards
-eBay, auction sites
-Online shopping directories
-Radio
-Flyer distribution
– -Grocery store bulletins
– -Car Windows
-Affiliate programs/link exchanges
-Yellow pages (book)
-Amazon Marketplace
-Banner or graphical display ads
-Yahoo! Sponsored Search
-Word-of-mouth, referrals
-Search engine site optimization
-Email marketing campaigns
-Online directory listings (e.g., community, professional)
-Online Yellow Pages
-Searching classified ads and “google-ing”
-Corrugated plastic signs (18”x24”)
-Magazine ads
-Entrepreneur Magazine
-Money Magazine
-TV advertising
-Billboards
-Newspaper
- -USA Today
- -Wall Street Journal
- -Nickel Ads
P.S. To get tomorrow's cash today, go to cashdistributionnetwork.com!
(I buy private mortgage notes!)
Wordpress
December 22nd, 2009 at 9:57 am
Fuck marketing.
WPMixer
December 22nd, 2009 at 10:09 am
splendid!
deepak r
December 22nd, 2009 at 3:58 pm
Best source is word-jobber.blogspot.com. Lots and lots about direct marketing. All free! An education in direct marketing…without cost
Anonymous
December 22nd, 2009 at 9:29 pm
the best offline marketing tool I found. Works wonders. everyone loves this. click my link to see it.
Aaron T
December 23rd, 2009 at 2:33 am
You may be able to start with the CIM Certificate Course, depending upon the work experience you have, or may prefer to start with the Introductory Certificate. Either course is recognised by employers and I have certainly had students who have gained jobs whilst studying them because they were studying for the qualifications.
I am posting here as a CIM Accredited Study Centre – SPA Professional Academy – and we offer both the Introductory Certificate and Professional Certificate by distance learning. Happy to offer advice and good luck wherever you choose to study, CIM qualifications provide a great grounding.
Free Blog
December 23rd, 2009 at 11:24 am
not.
Holly G
December 23rd, 2009 at 8:04 pm
Hello, Holly G. Statistics are showing that more and more, women are flocking to social networking sites. My advice would be to join a couple that are specifically for women in business, and begin networking that way. I am a member of http://www.womenco.com, and not only do I enjoy the content, it's helped me network for my business as well – you might have some luck there.
Phyllis R. Neill, http://www.shementor.com
Blogger
December 24th, 2009 at 6:22 am
Hello , who want to win psp , ipod touch mac and other cool prizes..? Sent me pm or my email aistis200@gmail . com with your email and you get your invitation within 1hours !
Kristi S
December 24th, 2009 at 4:14 pm
Kristi,
1.) Be careful with people who are just looking to take your money and don't take the time to look and see how to spell your name correctly. That's a sign they just think of you as a # and not as a person.
2.) Be careful of people trying to thrust their ideas on you because while seeming like they want to help – they have their own agenda. Also, be careful of the .ws extension. If they want you to join Global Domains Inc it's not a very good program because while you CAN get people to sign up it's VERY TOUGH to keep people because they don't give you the tools you need to promote AFTER you get people signed up, and they can't get their downlines to grow and then they drop out and your downlines implode.
3.) Try posting around in forums with your opportunity in your signature file. When you gain credibility and respect on that forum people will take notice and click your signature links to see how you earn your money online.
If you'd like some other ideas try this site:
http://makingmoney.forumwise.com
Notice that it's a forum (it's free to join) and there's tons of information on ways to recruit people for network marketing, etc. Best of luck finding what you need there and if you don't take a few seconds and shoot me an e-mail and I'll try to help you out.
WPBlog Shop
December 24th, 2009 at 11:01 pm
someone needs to flush this turdball, seth godin down the toilet where he belongs.
Anonymous
December 25th, 2009 at 3:25 am
Guru!
Anuja K
December 25th, 2009 at 3:52 am
Anonymous
December 25th, 2009 at 7:38 am
why does anyone listen to this turdball? He’s a fraud
majms77
December 25th, 2009 at 7:45 am
Since you don't know what you're doing — you'll be fine, and do well. Just Google that term, and read through other people's websites, maybe pick-up an industry mag like Adweek or Advertising Age (or just visit their online equivalents). All you need is clients, and learn how you can BS them before, during and post-work… like most marketing-agencies do.
Anonymous
December 25th, 2009 at 11:03 am
Coming up with the next iteration of the “world’s biggest ball of yarn” doesn’t seem that groundbreaking.
And there was a mustard revolution… Grey Poupon.