February 18, 2010 | In: credit card
Internet Marketing is Business, not Just Search Engine Algorithms
Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.
What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!
For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.
$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.
An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!
Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.
Question about marketting
How can a engineering graduate find a career related to advertising, media or marketting?
i am 2009 batch graduate (B.Tech) of ISM, Dhanbad. I am very much interested in advertising, media, marketting or related creative and interesting jobs.
Marketing Guy is an online marketing professional based in Edinburgh, Scotland. You can read more articles by Marketing Guy on his blog, Fused Nation
18 Responses to Internet Marketing is Business, not Just Search Engine Algorithms
WPMixer
February 18th, 2010 at 8:43 am
Must be really good. I wish I could hear it. The sound is FUBAR. NO SOUND !!
universe
February 18th, 2010 at 8:47 am
It is not a good combination. The skills and talents required are entirely different.I can not see many successful technical person in advt. mktg.or media.
Wordpress
February 18th, 2010 at 9:04 am
I am having the same problem…I really would like it if the audio was synchronized with the video and didn’t break-up as bad as it does. To bad, this is valuable information from Perry…as usual.
Dhanesh P
February 18th, 2010 at 10:21 am
hi, i'm bron….i'm a internet marketing executive working for an australian company since 5 years.
if at all u have a website for ur computer training institution,by internet marketing strategies we can enhance your website rank in the search engines like google,yahoo and msn.i mean we can promote the search results of your website.it can help your website to be in the top rankings in the search engines and improve the number of visitors to visit your website.so that you can have many leads.
for more information:
http://www.trafficassistants.com/
http://www.oms3.com/homepage.html
http://www.trafficassistants.com/hire_a_traffic_assistant.html
Anonymous
February 19th, 2010 at 2:13 am
I agree, great way of explaining the whole process!
rr
February 19th, 2010 at 3:15 am
You have to be a good speaker, salesperson, and work hard.
sharon
February 19th, 2010 at 3:25 am
If you are not interested in MBA then go for a diploma in Maketing.
Try to find that in your city,which colleges provide such diploma's and other information like fees,duration etc.
Blogger
February 19th, 2010 at 4:50 am
gg man
WPBlog Shop
February 19th, 2010 at 9:03 pm
Not sure if others are having this problem, but sound is really off from the video and then it breaks up so I can’t hear it at all.
Vithoba H
February 20th, 2010 at 1:23 am
Usually, Incentive is a deffer ed payment of productive calls made by Marketing Executives, depending on quantum of Business booked by an Executive from the margin. You may give any thing between 10 to 15 % of your margin as an incentive to each Executive for additional Business i.e., beyond Target. Target too has to be fixed scientifically.
Free Blog
February 20th, 2010 at 6:00 am
Hello , who want to win psp , ipod touch mac and other cool prizes..? Sent me pm or my email aistis200@gmail . com with your email and you get your invitation within 1hours !
Peter V
February 20th, 2010 at 9:48 am
There are many good network marketing companies with great compensation plans. All will claim to be the best, yet the best one is the one that suits your interests. One may good for you and not good for another or vise versa. The key to success is enjoying what you do and building upon that. I am involved in the network marketing industry. I enjoy it. I enjoy being a solution to problems. That is where I choose to position myself. I also position my self in the health and wellness aspect. There are a lot of people who are looking for ways to improve their health. There are many who do not have good things to say about the network marketing industry. This is because of the statistics of failure and those who are out there hassling friends and family to join there bizz opp. If you don't find interest in what you do, how can you succeed? You also need to learn about your target market. I am not talking about warm market. Target marketing is positioning yourself in front of those looking for what you have to offer. I have been involved with programs that help you to know more about being a successful marketer. I suggest that you educate yourself as much as possible before going in blind. I would be happy to answer any questions you may have. I hope that this helps.
BEST WISHES!
Anonymous
February 20th, 2010 at 10:53 am
I like his style. Perry this is great.
Anonymous
February 20th, 2010 at 1:11 pm
the best offline marketing tool I found. Works wonders. everyone loves this. click my link to see it.
emi
February 20th, 2010 at 5:45 pm
Just learn japanese, german or chinese and you will be fine.
Anonymous
February 21st, 2010 at 7:13 am
Completely Agree. It is a big party
sh1zzared
February 21st, 2010 at 8:06 am
Rather than a stunt, maybe go for effective.
Use direct mail.
You have an advantage here in that people respond to "food offers" more than any other kind of direct mail.
Most managers mistakingly believe that they lose money whenever they give discounts…..bzzzzt! wrong.
By getting people to respond to your insane direct mail offer, you will increase your revenue by creating sales from those customers in a time frame that would not have happened naturally.
In other words, you are getting that guy who, on his own accord comes in say, once a month, or you might see him every two months for like three days that week, to come through your doors twice a month. You are increasing the frequency of purchases.
If you send out a worthwhile offer, they will respond….over and over…and over.
If you have a lame offer….ya..they won't budge.
ask your customers what it would take…get some feedback….then create a nice professional looking piece or two….send them out….get feedback….tweek the thing, till it produces results consistently.
This is how smart companies use direct mail. ….you know…the ones who use it year after year….thwy do it because they've learned how to make it work for them.
Misanthropic
February 21st, 2010 at 5:03 pm
probably because his marketing strength is the younger wrestling fans. and since he is so over with them, why even bother to convert older male fans? the old saying is 'go with what brung you to the dance' and the younger fans definitely brought cena to the dance. screw em anyway he sux!