Medisim Taps 919 Marketing for National PR Campaign
Israeli company chooses top Triangle firm to orchestrate campaign around American product launch
Holly Springs, N.C. – August 6, 2009– 919 Marketing, a top ten Triangle area public relations, marketing, and consulting firm, has been selected by Medisim, Ltd. to provide public relations support and social media marketing for a new thermometer launching in the American market this summer.
The Israeli-based company is the developer of the Temple Touch thermometer, sold in Wal-Mart and Walgreen’s stores around the country. Temple Touch accurately and quickly measures temperature on the forehead, and its technology is so revolutionary that it formed a new category in the thermometer market– conductive forehead thermometers.
919 Marketing will provide a broad scope of national public relations services for Temple Touch, as well as support the company’s online sales efforts. Moshe Yarden, CEO of Medisim, says he chose 919 over other US firms because of the agency’s success in mapping out and executing breakthrough marketing strategies for promoting consumer products.
“919 Marketing has a clear and proven track record of getting clients national coverage in major media outlets and creating an online voice for companies and their products,” said Medisim CEO, Moshe Yarden. “I was impressed with their passion to share our vision and products with the American market and am looking forward to working with 919.”
“The vision of Moshe and the Medisim team is something we were impressed with from day one, and we are excited to add another groundbreaking account to our international client roster,” said 919 Marketing CEO, David Chapman. “Medism’s thermometer is an innovative and landmark product and we can’t wait to help them tell their story.”
919 Marketing continues to expand its list of notable clients from coast to coast, including Senior Helpers, BioSignia, State Water Heaters and Doctor’s Express. In the last year alone, 919 has placed clients in national media outlets including Fox News, the CBS Evening News, NBC Nightly News, ABC’s World News Tonight, The View, The Today Show, The Wall Street Journal, National Public Radio, Ladies Home Journal, REDBOOK, The New York Times, and USA Today, as well as leading websites including ESPN.com, BusinessWeek.com, CNN.com, Washington Post.com and MSNBC.com.
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About 919 Marketing Company:
919 Marketing is a nationally recognized marketing, consulting and public relations firm with a proven track record of helping underdog companies of all sizes discover their competitive advantage and drive profitable business growth. Headquartered just outside of North Carolina’s Research Triangle Park, 919 was founded over a decade ago by CEO David Chapman. 919 is an unconventional firm with an uncanny ability to develop winning marketing strategies for a roster of companies including The Rosetta Stone, Kerr Drug and Jersey Mike’s Subs.
919 marketing provides strategic planning, public relations, interactive marketing and creative development services – each utilizing proven processes that have been refined and validated over hundreds of client engagements. For more information, visit www.919marketing.com.
About Medisim:
Medisim Ltd. was founded in Israel in 1995 by a group of professionals in the fields of physics, engineering and medicine. Combining their know-how into extensive multi discipline research, the company invented a novel method for determining accurate core body temperature in a fast and non-invasive way. This entirely new concept named R.A.T.E. ® (Rapid, Accurate, Temperature Establishment) positioned Medisim as one of the leading sources for precise temperature determination tools and created a new category – high-speed conductive thermometers for forehead temperature measurement.
Question about marketting
Need a crazy marketting stunt for my business?
I need to promote my restaurant business. It is not a franchise.
I need some tips on a CRAZY stunt – something that gets people talking and thinking about my business.
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It is not a good combination. The skills and talents required are entirely different.I can not see many successful technical person in advt. mktg.or media.
Denis Leary sucks balls!
that sentence is retarded
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Try to find that in your city,which colleges provide such diploma's and other information like fees,duration etc.
Go wank over carrot top you cultural leper
What a relief, to meet your approval.
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probably because his marketing strength is the younger wrestling fans. and since he is so over with them, why even bother to convert older male fans? the old saying is 'go with what brung you to the dance' and the younger fans definitely brought cena to the dance. screw em anyway he sux!
Usually, Incentive is a deffer ed payment of productive calls made by Marketing Executives, depending on quantum of Business booked by an Executive from the margin. You may give any thing between 10 to 15 % of your margin as an incentive to each Executive for additional Business i.e., beyond Target. Target too has to be fixed scientifically.
You have to be a good speaker, salesperson, and work hard.
Rather than a stunt, maybe go for effective.
Use direct mail.
You have an advantage here in that people respond to "food offers" more than any other kind of direct mail.
Most managers mistakingly believe that they lose money whenever they give discounts…..bzzzzt! wrong.
By getting people to respond to your insane direct mail offer, you will increase your revenue by creating sales from those customers in a time frame that would not have happened naturally.
In other words, you are getting that guy who, on his own accord comes in say, once a month, or you might see him every two months for like three days that week, to come through your doors twice a month. You are increasing the frequency of purchases.
If you send out a worthwhile offer, they will respond….over and over…and over.
If you have a lame offer….ya..they won't budge.
ask your customers what it would take…get some feedback….then create a nice professional looking piece or two….send them out….get feedback….tweek the thing, till it produces results consistently.
This is how smart companies use direct mail. ….you know…the ones who use it year after year….thwy do it because they've learned how to make it work for them.
Hence me also fixing it….
That sentence is grammatically acceptable
You can rest now
Hence me fixing it…
It should have been “And that has what exactly, to do with hicks supposedly being an anti semite?”
Just learn japanese, german or chinese and you will be fine.