Many OB/GYNs are facing the same challenges, which include lower reimbursement rates, increased competition, and the feeling like the practice is running you – instead of the other way around.
OB/GYNs are facing a changing environment… making it more difficult to attract and keep patients, earn high revenues, develop referrals, and ultimately enjoy a quality of life that was once expected and easily attained by physicians.
We know that an effective and strategic marketing solution can eliminate these obstacles to personal fulfillment, and open the door to new opportunities, growth and satisfaction.
The market is shifting. And due to insurance costs and concerns about liablilty, some doctors are getting our of obstetrics entirely and focusing just on gynecology.
Others are exploring new revenue streams such as cosmetic gynecology. Some are combining disciplines and offering internal medicine, dermatology and OB/GYN under one roof. We ahve also noticed that some OB/GYNs are wanting to focus on attracting certain types of patients and cases that bring either personal fulfillment, higher revenues, or both. Whatever your particular situation is, or how near or far you may feel from your goals of having a more managable, fulfilling practice… there are solutions and methods to get you to where you want to be.
And male OB/GYNs are in need of special marketing that addresses the growing trend towards female-to-female doctor-patient relationships.
The bottom line is this: What you knew about the business of being an OB/GYN has changed and continues to evolve. If you want your practice to thrive and grow in the coming years, contact us for a free OB/GYN marketing consultation. You can ask all the questions you want, and we may even give you a few more that you hadn’t yet thought about.
For more information, please visit our website, www.healthcaremarketingpartners.com
Or send us an email by clicking here.
Question about marketting
What title would be good for my dissertation about YouTube and the rise of viral marketting?
Healthcare Marketing Partners is one of the nation’s leading healthcare and private practice marketing agencies, providing strategic solutions for rapid and sustainable growth.
Healthcare Marketing Partners develops marketing plans, strategic growth solutions, doctor and patient referral programs, public relations campaigns, media plans, and brand development, plus fully coordinated advertising campaigns that may include television commercials, newspaper and magazine ads, radio commercials, billboards, brochures, logos, direct mail, coupons, and internet marketing. The company also provides website development, staff training and practice representation.
Transfer your records to the new practice. You don't owe the 1st ob/gyn practice any explanation.
Yes, you should definitely take Physics. Since you want to go into the medical field, you definitely need to focus in on math and science. Take difficult science and math courses in junior and senior year. You should take AP Bio, AP Chem, and/or AP Physics. As for math, you should try and take AP Calculus.
Your first priority is to learn what you want. Many businesses fail because they really don't know what they want, and then they can't set up a system to quantify whether they are being successful or not….so…what do you want? Do you want every mother in America to buy your products? And if so, how is that going to happen? How will you stop your competitors to take over YOUR business. How will you manage to create a business within your industry that will allow for not only expansion (which I'm assuming is necessary given the limited return per item), but also a culture of its own (which you will need if you want to keep your customers and not lose them to the competition)?
I would focus on your website first, which is an affordable way to create expansion and to voice your products at nearly no cost.
Try this: think of your business as being ridiculous. Think of your products and exaggerate them. I honestly don't care about the children aspect of your business RIGHT NOW. We need to think about the mothers here. As mothers, it is their nature to exaggerate the welfare of their children. So SHOW THEM that risk-prevention is nonsensical. My immediate idea for you would be to plug your car with a bunch of ridiculous things with some words saying: "The roof of my car is nickel-plated with X product because 99% of all automobile accidents on children come from tree branches falling on the car." I mean, go crazy with this. You need for people to have a relaxed attitude to your business, and not feel pushed (as the OB/GYN people felt) into advertising for you. You can't find people to advertise for you. You need to advertise for yourself.
Step 2: TAPE all your ridiculous nonsense products (the fake ones), and load the videos on your site. You are NOT going to sell products by putting them on a website and expecting people to buy them by only looking at them.
My idea is TWO COLUMS: A fake product, and a real product, and labeling each video accordingly, with a link to the real product's selling page.
ALSO: as a concerned mother – create a podcast about taking care of children, and implement it in your website.
This is your culture.
You have to think of your website as a larger extention of your business model, and you have to think of your LIFE as an invitation to your website.
Also: just for kicks and a few referrals – stay away from Sales Genie. If you want targeted ads, send a comic letter to a political representative. If you can make them laugh, they'll talk about it. Don't leave pamphlets at the OBGYN anymore. Pass them out to mothers with strollers on the street. AND DON'T SELL. Invite them into your culture. Invite them into your website.
If you own a business, I'm sorry to say, you have to be aggressive FOR THE BUSINESS, not BECAUSE of the business. Telling people about your products is not selling. You have to get to their funny bone, a.k.a, their emotions. And in this day and age, pictures don't work. Video does. So pump up on your cinematic skills and see what happens.
That's my QUICK opinion anyways.
Make sure you have a decent brochure, website and small specialty item. Offer these through local organizations that welcome newcomers to your area. Does your chamber or other group print publications that target newcomers? Take out a small ad. Also, see if Realtors will let you include info in a welcome packet. This target group will have a lot of potential because they will be in definite need of an OBGYN.
Does your local TV station offer any opportunities to be interviewed as an "expert" on women's healthcare? This could be either on the station or their website. If on their website, the plus is the link to your site.
Don't forget referrals from primary care physicians. How about any businesses near your practice that employ a large number of women? Use direct marketing and make sure they have your information. Do something nice for their office staff several times a year. Try not to time this at Christmas, because they will be getting gifts from EVERYONE at Christmas. How about giving them a candy dish and then sending a different kind of candy to fill it each month? Of course, your card and contact information would be attached.
Look for community events geared toward women and sponsor a booth.
Send a news release to health editors when you will be offering a new service. While you're at it, distribute your release through an online release distribution service to increase the links back to your website. Oh, and make sure your practice is registered with the local online search directories to make it easier for people in your area to find you.
There are many creative and low-cost ways you can market a local business.
Some questions:
How do you handle a situation where you have a huge waiting room full of patients?
Do you normally see pts. on their assigned apt. time?
How do you handle a list of questions?
Do you mind being called after hours if I need something?
What to look for:
Is he laughing away on a nearby phone about a golf match while you're waiting? (I've seen this)
Does he review your chart or speak to nurse before he enters exam room? Or does he act like he has NO idea why you've been waiting in that room?
Are you left alone with a paper gown for a long time in a cold room (when you're already sick & in pain)
Make sure your doc ASKS you questions before making a diagnosis, is attentive to you when you talk, and above all, if he doesn't even put a hand on you, get rid of him!
Here's a great article:
http://arthritis.about.com/cs/docpad/a/rightdoctor.htm
Well the L&D nurses do know a lot! I have a wonderful OBGYN, who I have been lucky enough to have been going to him since I was 19. I found out about him from a friend of mine who went to him.
Anyway, when I gave birth, 3 nurses all commented when they saw his name on the chart how he was such a great doctor, and he is! So I would trust the nurses to give you a good recommendation….trust me they know what Doc's are worth their salt and who to stay away from.
Best wishes.
Also you could ask your family doctor if they know of a good OBGYN
Baby dust!
THe best thing is a recommendation from your friends. I know me and most of my girlfriends have the same ob and pediatrician (sp?).
thanx for the laugh hun..i really needed that this morning….whats even funnier is the people who fell for it…
we are in the same boat, and people are trying to avoid this question because the classes are tough and you have to be a graduate and have two years experience first and then you apply to be a medical sonographer, after two years you are certified but afer those struggles you start looking for a job thats not there and you dont even want to start thinking of the debt you inherited while studying